Marketing Consultation & Campaign Planning

"Start downshifting your life" - REACTION Coffee Roaster

The brand consultation provides a clear picture on Hong Kong coffee retail scene, examining competitor strategies and customer feedback.
We offer tailored campaign recommendations designed to boost the brand's visibility with coffee enthusiasts. Discover what truly resonates with the target audiences.

Capabilities

  • Branding
  • Campaigns
  • Competitor Analysis

Setup Your Brand Direction

Here’s a refined breakdown of your brand pyramid for REACTION:

  • Brand value: Starts on a global journey and build a community of shared passions home repair experience.
  • Brand Persona (#Brewcation):
    - Staycation > Slowcation > Brewcation
    - Live closer to source > add green content
    - Turn routine into ritual > celebrates little moment
    - Start downshifting your life
  • Content (Professional):
    - Sharing worldwide coffee culture - Italy no cappuccino after 11
    - Dutch serves lattes with tall glasses
  • Campaigns (Fun & Trending):
    - Blind Coffee Tasting (bundle promotion)
    - XMAS Coffee Gift Box with XMAS ideas & blessing

Content & Campaigns

  • Passions:
    - (Lifestyle) Insights of Coffee type/beans x MBTI
    - Having a cup of Coffee and walk around different spots in TST (M+, Victoria Harbour) - (Branding) France iconic places + chill vibe + REACTION coffee mug
  • Campaigns:
    - Blind Coffee Tasting + award (bundle promotion)
    - City Treasure Hunt x REACTION Adventure
    - XMAS Coffee Gift Box (with XMAS ideas & blessing)
    - REACTION x the Morning Run community
  • Trending:
    - (Fun) Transform 2D Image to 3D & Squeezing
    - (Knowledge) IG Story Q&A, e.g. Which country is first in coffee?

Social Media Content Pillars

Review Competitors' Strategy

Analyzing the strategies and unique selling points of various competitors, such as Bacha Coffee, Urban Coffee, and ΔRΔBICΔ, reveals distinct atmospheres—from cozy hangout spots with harbour views to luxury coffee kits and eco-friendly offerings. Each brand cultivates a unique vibe that appeals to diverse customer preferences.